Privacy Policy

1. What we collect

We only collect what we need to schedule, perform, and follow up on residential HVAC, plumbing, and home performance services. Specifically:

• Contact details you provide on a lead form or scheduler — name, phone, email, service address, and a description of the issue.
• Service history stored in our field service software (ServiceTitan) — equipment installed, invoices, technician notes, and warranty records.
• Payment information handled by our payment processor. We do not store full card numbers on our systems.
• Communications — calls and texts placed through our published business numbers may be recorded for quality assurance. Email correspondence is retained per our records policy.
• Site usage data — pages visited, the device and browser you used, and how you arrived (referrer or ad click). Collected via Google Analytics and the Meta Pixel.

2. How we use it

• To schedule, dispatch, and complete the service you requested.
• To follow up about your service, warranty, or maintenance plan.
• To send relevant promotions, seasonal reminders, and home-performance offers — only if you have opted in.
• To improve our website, our ads, and how we route calls.
• To comply with our legal and tax obligations.

3. Cookies and tracking

We use cookies and similar technologies (web beacons, pixels) to remember preferences, measure site performance, and tailor advertising. Tools we use include Google Analytics 4 (via Google Tag Manager), the Meta (Facebook/Instagram) Pixel, and call-tracking on our published numbers. You can disable non-essential cookies in your browser; some site features may stop working if you do.

4. Sharing

We do not sell your personal information. We share it only with parties that help us run the business:

• Field service software (ServiceTitan) — to schedule and document your service.
• Payment processor — to charge for completed work.
• Email and SMS providers — to send appointment confirmations and follow-ups.
• Advertising platforms (Google, Meta, TikTok) — for measurement and to show you relevant ads. We share aggregated or hashed identifiers, not your full record.
• Government and legal authorities — if required by valid legal process.

5. Your choices

• Marketing emails / texts — unsubscribe from any message, or text STOP to opt out of SMS.
• Access or delete your record — email info@callwaycool.com and we'll respond within 30 days.
• Tracking opt-out — disable cookies, use Global Privacy Control (GPC), or opt out via the Network Advertising Initiative.

6. Children

Our services are for adult homeowners. We do not knowingly collect information from anyone under 13. If you believe a child has provided us information, contact us and we will remove it.

7. Security

We use commercially reasonable safeguards to protect your information, including encryption in transit. No system is perfect; we encourage you to use strong, unique passwords on any portal you access.

8. Changes

If we make meaningful changes, we'll update the date at the top of this page and, where appropriate, send a notice. Your continued use of the site after the change indicates acceptance.

9. Contact

Way Cool Plumbing & Air
2328 E. Van Buren St., Suite 121
Phoenix, AZ 85006
(623) 250-6492
info@callwaycool.com

10. Sites covered

This policy applies to callwaycool.com, northvalleymechanical.com, ufirstheatingandcooling.com, williamsairandheating.com, and call-usplumbing.com — and any subdomains we operate.